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Agenda

Main Schedule Session 1: Branding and Marketing Strategy Session 2: Entrepreneurship and Startups in China

Tuesday, October 25, 2016 1:40^PM to 4:23^PM

1:40^PM - 2:00^PM

Registration

2:00^PM - 2:05^PM

Opening Remarks
Hector Zavala

HZ
Hector Zavala

2:05^PM - 2:10^PM

Welcoming Speech by Yeching Academy
John Holden

JH
John Holden
Associate Dean at Yenching Academy of Peking

2:10^PM - 2:12^PM

Welcoming Speech by MEXCHAM
Efren Calvo

EC
Efren Calvo
Executive President at MEXCHAM

Tuesday, October 25, 2016 2:12^PM to 3:14^PM

2:12^PM - 2:15^PM

Session one Branding and Marketing Strategy
Victor Cadena

Moderate by Victor Cadena

VC
Victor Cadena
VicePresident at MEXCHAM

2:15^PM - 2:25^PM

Bimbo Group
Ivan Chiu

IC
Ivan Chiu
CEO of Bimbo Group

2:25^PM - 2:35^PM

HNA Group
Iran Monroy

IM
Iran Monroy
Global Brand Communications of Deer Jet at HNA Group

2:35^PM - 2:45^PM

Peking University
John Holden

JH
John Holden
Associate Dean at Yenching Academy of Peking

2:45^PM - 3:05^PM

Branding and Marketing Strategy Panel Discussion Q&A
Ivan Chiu•Iran Monroy•John Holden•Victor Cadena

Moderate by Victor Cadena

IC
Ivan Chiu
CEO of Bimbo Group
IM
Iran Monroy
Global Brand Communications of Deer Jet at HNA Group
JH
John Holden
Associate Dean at Yenching Academy of Peking
VC
Victor Cadena
VicePresident at MEXCHAM

3:05^PM - 3:14^PM

Coffee Break

Tuesday, October 25, 2016 3:14^PM to 4:20^PM

3:14^PM - 3:15^PM

Session Two Entrepreneurships and Startups in China
Antonio Riva Palacio

Moderate by Antonio Riva Palacio

AR
Antonio Riva Palacio
Beijing Representative Office at Curtis

3:15^PM - 3:25^PM

Softtek
Bo Song

BS
Bo Song
General manager at Softtek

3:25^PM - 3:35^PM

Hurakan
Alan Olvera

AO
Alan Olvera
CEO of Hurakan

3:35^PM - 3:45^PM

Bi'An Project
Pablo Mendoza

PM
Pablo Mendoza
Filmmaker at Bi'An Project

3:45^PM - 3:55^PM

Weiresearch
Wang Geng

WG
Wang Geng
Co-funder at Weiresearch

3:55^PM - 4:15^PM

Entrepreneurship and Startups in China Panel Discussion Q&A
Bo Song•Pablo Mendoza•Alan Olvera•Wang Geng•Antonio Riva Palacio

Moderate by Antonio Riva Palacio

BS
Bo Song
General manager at Softtek
PM
Pablo Mendoza
Filmmaker at Bi'An Project
AO
Alan Olvera
CEO of Hurakan
WG
Wang Geng
Co-funder at Weiresearch
AR
Antonio Riva Palacio
Beijing Representative Office at Curtis

4:15^PM - 4:20^PM

Closing Remarks & Group Picture

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